bettermoo(d) Celebrates Historic Milestone with Whole Foods Market Canada, Announcing National Retail Listing for its Dairy Alternative Moodrink™
Vancouver, British Columbia, Canada – October 20, 2023 – bettermoo(d) Food Corporation (CSE: MOOO), (OTCQB: MOOOF), (Frankfurt: 0I5A, WKN: A3D8PP) (the “Company” or “bettermoo(d)”), is excited to announce a significant retail collaboration with Whole Foods Market (the “Retailer”), the globally recognized leader in natural and organic food products. This listing is expected to result in the nationwide availability of MoodrinkTM, bettermoo(d)’s flagship product, in select stores in Canada.
Nima Bahrami, the CEO of bettermoo(d), expressed his enthusiasm, stating, “We are delighted to work with a reputable name in the natural and organic grocery retail sector. Our vision is to establish ourselves as a household brand and the preferred dairy alternative beverage, beginning in Canada, our home market. This new listing aligns perfectly with this vision, as they share our commitment to excellence and unwavering dedication to our customers.“
MoodrinkTM is a 100% vegan product crafted from gluten-free organic oats, free of gums and added sugars and contains a special blend of herbs which mimics ‘what a cow eats and a human needs’, replicating the delicious dairy products of the Alps regions of Europe. It serves as an exceptional source of B vitamins and calcium and stands out in the realm of plant-based beverages by delivering a high content of plant-based proteins and the ability to create barista-quality froth. These qualities set MoodrinkTM apart from its competitors in the dairy alternative beverage market.
“We could not have imagined a better place for the nationwide launch of our product, which really stands out in the market. This collaboration is a perfect fit!” stated Steve Pear, Chairman of the Company.
bettermoo(d) ‘s unwavering commitment to excellence and its refusal to compromise on quality position the company as a potential leader and disruptor within the dairy alternative industry.
The Company anticipates a national roll out of MoodrinkTM to select locations of the Retailer across Canada, early spring of 2024.
ABOUT BETTERMOO(D) FOOD CORPORATION
bettermoo(d) Food Corporation is an innovative plant-based dairy alternative food and beverage company based in Vancouver, British Columbia Canada, launching Moodrink™, a nutritious dairy-alternative beverage with a revolutionary flavour. MoodrinkTM was created using a blend of herbs and flowers that cows ate, before the time of mass livestock production, and mixed it with organic oats. Like rich dairy products, bettermoo(d) added healthy plant fats and vitamins, so consumers don’t miss out on any flavor. The “Moodrink” is just the beginning of the revolution for the Vancouver based dairy-alternative company bettermoo(d).
Driven by the motto “What A Cow Eats and A Human Needs” bettermoo(d) seeks to produce dairy alternative products that are good for both people and the planet – ensuring that all products are nutritious and sustainably sourced, and that also emulate the great taste of traditional milk from the Alps regions of Switzerland, France and Austria. Working with food scientists the Company’s goal is to conduct continuous food research and development programs with the goal of rolling out a full line of dairy alternative products, including Moogurt and B
uetter, as well as many other products, that are better for YOU and better for the planet.
ON BEHALF OF THE BOARD of DIRECTORS
Chief Executive Officer and Director
bettermoo(d) Food Corporation
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This news release may contain certain forward-looking statements and forward-looking information (collectively, “Forward-Looking Statements”) within the meaning of the applicable Canadian and U.S. securities laws, including the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, included herein including, without limitation, statements with respect to the anticipated commercial production and the national roll out of Moodrink, are forward-looking statements. When or if used in this news release, the words “anticipate”, “believe”, “estimate”, “expect”, “target, “plan”, “forecast”, “may”, “schedule” and similar words or expressions identify forward-looking statements or information. Such statements represent the Company’s current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance, or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.