bettermoo(d)’s First Commercial Production of its Highly Anticipated Dairy-Alternative Moodrink™ Completed; Prepares for Final Steps to Launch Product with Massive Social Media Reach and the Leading National Sales Powerhouse
Vancouver, British Columbia, Canada – October 6, 2023 – bettermoo(d) Food Corporation (CSE: MOOO), (OTCQB: MOOOF), (Frankfurt: 0I5A, WKN: A3D8PP) (the “Company” or “bettermoo(d) Food”), a pioneering force in the dairy-alternative industry, is thrilled to announce the successful completion of its first commercial production run for Moodrink™, its groundbreaking dairy-free beverage. This accomplishment marks a significant step toward the launch of Moodrink™ and signifies a key milestone in the Company’s journey.
In a strategic move to ensure a robust market presence for its Moodrink™, bettermoo(d) has entered into a partnership with one of Canada’s premier sales, marketing, and commercial solution providers. This strategic alliance will help to facilitate the widespread availability of Moodrink™, and future bettermoo(d) products in major retail distribution chains across Canada, and in consideration the sales partner will be entitled to a commission on product sales.
This partnership holds immense promise for bettermoo(d), leveraging the extensive expertise and far-reaching network of its sales broker partner. Renowned for their exceptional sales and marketing prowess, the sales broker has a remarkable client portfolio that includes industry giants such as The Coca-Cola Company and Nestle SA. bettermoo(d)’s product line, which emulates the original taste of cow milk using high-quality ingredients while respecting alpine cow’s natural food habits, is set to make waves as the first of its kind in the market.
With the upcoming Moodrink™ launch, bettermoo(d)is primed for success through its extensive social media reach, targeting a potential audience of almost 35 million individuals. The Company’s dynamic team, consisting of founding member, legendary rocker Bryan Adams, TikTok sensation Armen Adamjan (alias “Creative Explained”), and travel influencer and social media strategist Julia Thompson, collectively commands a vast global following.
bettermoo(d) has invested three years of dedicated effort to ensure the utmost quality in its dairy-alternative products, tailored to meet the diverse needs of customers. This commitment to excellence has resulted in the development of the innovative Moodrink™, and a production pipeline that will include other dairy alternative, including Moogurt, and b
uetter, which are also set to redefine the dairy replacement industry.
In a noteworthy addition to its leadership team, former Coca-Cola executive Steve Pear assumed the role of Company chairman in the second quarter of 2023. This strategic appointment further underscores bettermoo(d)’s commitment to achieving excellence and expanding its market presence.
bettermoo(d) and its highly anticipated product launch have garnered attention in prominent media outlets, poising the Company’s status as an industry trailblazer. Mentioned in well-known publications The Vancouver Sun, Barron’s and Vegconomist, the Company’s journey is capturing the imagination of consumers and industry enthusiasts alike.
bettermoo(d)’s flagship product, Moodrink™, is 100% vegan and made with gluten free organic oats – and containing no gums or added sugars, it is an excellent source of B Vitamins, calcium, and provides a high source of fibre. The product not only rivals the benefits offered by most traditional 2% milk products, but also surpasses many other leading dairy alternatives currently available on the market. In addition, Moodrink™ is a versatile dairy-alternative beverage suitable for various applications, including baking, cooking, and coffee preparation, where it can effortlessly achieve barista-quality froth.
“This is a significant achievement for bettermoo(d) as three years of hard work has culminated in the completion of our first commercial production run. Not only have we completed our production run, but we have primed the Company for success by partnering with one of the largest and most respected brokers in the industry, who will help us list on shelves of retailers across Canada and eventually the US,” stated Nima Bahrami, bettermoo(d) CEO.
bettermoo(d) is excited to embark on this transformative phase of its journey, gearing up for the much-anticipated launch of Moodrink™. With its visionary team, strategic partnerships, and commitment to quality, bettermoo(d) is poised to revolutionize the dairy-alternative market.
ABOUT BETTERMOO(D) FOOD CORPORATION
bettermoo(d) Food Corporation is an innovative plant-based dairy alternative food and beverage company based in Vancouver, British Columbia Canada, launching Moodrink™, a nutritious dairy-alternative beverage with a revolutionary flavour.
Driven by the motto “What A Cow Eats and A Human Needs” bettermoo(d) seeks to produce dairy alternative products that are good for both people and the planet – ensuring that all products are nutritious and sustainably sourced, and that also emulate the great taste of traditional milk from the Alps regions of Switzerland, France and Austria. Working with food scientists the Company’s goal is to conduct continuous food research and development programs with the goal of rolling out a full line of dairy alternative products, including Moogurt and B
uetter, as well as many other products, that are better for YOU and better for the planet.
ON BEHALF OF THE BOARD of DIRECTORS
Chief Executive Officer and Director
bettermoo(d) Food Corporation
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This news release may contain certain forward looking statements and forward looking information (collectively, “Forward-Looking Statements”) within the meaning of the applicable Canadian and U.S. securities laws, including the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, included herein including, without limitation, statements with respect to the anticipated commercial production of Moodrink, are forward-looking statements. When or if used in this news release, the words “anticipate”, “believe”, “estimate”, “expect”, “target, “plan”, “forecast”, “may”, “schedule” and similar words or expressions identify forward-looking statements or information. Such statements represent the Company’s current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance, or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.