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In order to help facilitate the brands growth, in November 2021, bettermoo(d) was acquired by Happy Gut Brands Limited.
Happy Gut Brands Limited is an innovative beverage company, publicly traded on the Canadian Securities Exchange (CSE:HAPY).
Happy Gut Brands
Canadian Securities Exchange (CSE: HAPY)
Happy Gut and its subsidiaries are focused on delivering high quality beverages both online and through local market retailers. More information for investors is available here:
Want to hear what others our saying about us?
Check-out what singer-songwriter and bettermoo(d) founding member Bryan Adams has to say:
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Why Plant-Based Dairy?
Better for People, Better for the Planet
The National Institute of Health has found that globally nearly two-thirds of all adults experience dairy intolerance due to difficulty in digesting lactose, resulting in abdominal pain and other gastrointestinal discomfort after eating dairy products.
Plant-based milk and other dairy alternatives provide a lactose free substitute to products made with cow’s milk (milk, ice cream, yogurt, cheese etc.). In comparison to cow’s milk, plant-based milk is high in vitamins and minerals, lower in fat, and contains no cholesterol.
Dairy products contain high levels of saturated and trans fats which can promote inflammation, inhibit proper blood flow and lead to cardiovascular disease.
Although it may seem counterintuitive, farming produces almost 1/3 of all carbon emissions, with cattle being a primary contributor due to the massive amounts of methane they produce through digestion.
A Growing Global Market
According to a study published by Persistence Market Research in December 2021, the global market for plant-based dairy products is expected to experience CAGR of 9/1% in 2022. It is currently valued at more than US $12 billion and sales are expected to reach $29.5 billion by 2031.
Retail sales data compiled by the Good Foods Institute released April 6, 2021, shows that grocery sales of plant-based foods that directly replace animal products have grown 27% in the past year to $7 billion, up from $5.5 billion in 2019.
Since 2012, cow milk consumption has witnessed a major decline while plant-based milk consumption has grown ~61%!
A recent study published by Transparency Market Research on the plant-based milk market indicated that the meat and dairy sectors are undergoing an unprecedented level of competition and disruption globally. This trend is predominantly driven by the growth of plant-based diets and the increasing popularity of plant-based milk.
Why bettermoo(d)?
Driven by the motto “What A Cow Eats and A Human Needs,” bettermoo(d) is committed to providing consumers with nutritious, sustainable, and delicious plant-based alternatives to traditional dairy foods and producing them without harm to the environment and animals.
Inspired by the delicious milk and dairy products of the Austrian, French and Swiss Alps, our initial product, Moodrink, uses a proprietary blend of gluten-free oats combined with carefully-sourced herbs to deliver a nutritional profile comparable to cow’s milk with a fraction of the environmental impact.
Set to launch in early 2022, Moodrink has already captured the attention of consumers across Canada, with over 12,000 preorders in just a matter of months.
We are developing a full line of plant-based dairy alternative products. In addition to creating Moodrink, a delicious alternative to cow’s milk, we are actively working on bringing to market other plant-based dairy alternatives including butter, yogurt, cheese, ice cream, sour cream, and crème fraiche.
We are committed to sustainable sourcing and making a positive impact on the planet. Our goal is to be a leader in the environmentally conscious and vegan food revolution.
bettermoo(d) in the News
Happy Gut Brands
Canadian Securities Exchange (CSE: HAPY)
WATCH OUT FOR OUR NEW CREATION, BEYOND DAIRY!
Become one of the first WORLDWIDE to enjoy a DELICIOUS NEW VEGAN experience. For FREE.
bettermoo(d) will be the first producers of plant based alternative products that will include a cows natural food habits without using the cow and come close to the same taste using only high-quality ingredients. An all-purpose milk replacement that can be enjoyed anywhere with the unique taste you want to experience on its own.
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This information is provided “as is” and Bettermoo(d) Holdings Corp. and Happy Gut Brands Limited (collectively, the “Company”) make no representation, warranty or undertaking, expressed or implied, of any kind whatsoever with respect to the subject matter, accuracy or completeness of the information contained on this website. The Company expressly disclaims any responsibility or liability for any warranties, expressed, implied or otherwise, including without limitation, any implied warranties of merchantability and fitness for a particular purpose.
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All information contained in this website is from sources believed to be reliable but cannot be guaranteed. It contains forward-looking statements that should not be construed as investment advice. Investment in the Company mentioned herein involves a very high degree of risk and should not be considered without first reading the Company’s most recent financial statements. The Company is not responsible for any loss or damage arising from the use of this information.
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Inspired by the delicious milk and dairy products of the Austrian, French and Swiss Alps, our initial product, Moodrink, uses a proprietary blend of gluten-free oats combined with carefully-sourced herbs to deliver a nutritional profile comparable to cow’s milk with a fraction of the environmental impact.
Set to launch in early 2022, Moodrink has already captured the attention of consumers across Canada, with over 12,000 preorders in just a matter of months.
We are developing a full line of plant-based dairy alternative products. In addition to creating Moodrink, a delicious alternative to cow’s milk, we are actively working on bringing to market other plant-based dairy alternatives including butter, yogurt, cheese, ice cream, sour cream, and crème fraiche.
We are committed to sustainable sourcing and making a positive impact on the planet. Our goal is to be a leader in the environmentally conscious and vegan food revolution.
